state of
Aruliden, New york
2019
Branding
Packaging
State Of is a product line designed for women navigating menopause—with all its needs for a re-defined mid life self care routine. The brand identity mirrors that duality: mature grounded elegance with a hint of hormonal humor.
The result is a brand that doesn’t soften the subject, but embraces its complexity—with design that feels as honest and layered as the experience itself.











